NEW - (PDF) RSS — Crossing into the Mainstream - a whitepaper by Joshua Grossnickle (Yahoo!), Todd Board, Brian Pickens, and Mike Bellmont (Ipsos Insight), October 2005
Awareness of RSS is quite low among Internet users. 12% of users are aware of RSS, and 4% have knowingly used RSS.
27% of Internet users consume RSS syndicated content on personalized start pages (e.g., My Yahoo!, My MSN) without knowing that RSS is the enabling technology.
28% of Internet users are aware of podcasting, but only 2% currently subscribe to podcasts.
Even tech-savvy “Aware RSS Users” prefer to access RSS feeds via user-friendly, browser-based experiences.
The Nooked - Influencer survey set out to establish if key influencers - journalists, analysts and bloggers – are using RSS to collect information for analysis, news & reports and/or determine their future plans for adopting RSS as an information gathering & tracking tool.
According to Nielsen//NetRatings' "Understanding the Blogosphere" survey, nearly five percent of blog readers use feed aggregation software and more than six percent use a feed aggregating Web site to monitor RSS feeds from blogs.
"Frustrated by the incessant e-mail bouncebacks from ISPs? and yearning to send giant audio/video pitches over the Web unencumbered, some direct marketers are turning to RSS, or really simple syndication, to get all of their messages — and all of their message — to target markets headache-free."
"RSS is disrupting a lot of the ways communication is flowing at the moment. If the trend continues, it will become part and parcel of everybody's workday, in the same way that e-mail had an affect in the past. RSS doesn't replace e-mail. RSS is maybe the way the web meant to be. But from a consumption perspective, it won't be a mass-market play for another year or two."
"Because of that, RSS, the so-called TiVo? for the Internet, can fundamentally change the way media is consumed and, consequently, the way PR is done."
Weblogs about RSS
Corporate RSS - Applied (feed) - Alexander V. "Sandy" Hamilton III, Executive Vice President, Newsgator Technologies
"This short tutorial is designed to get you up and running using RSS feeds for research and general reading. Hopefully you'll find it useful and will catch the RSS bug."
