The Nooked - Influencer survey set out to establish if key influencers - journalists, analysts and bloggers – are using RSS to collect information for analysis, news & reports and/or determine their future plans for adopting RSS as an information gathering & tracking tool.
According to Nielsen//NetRatings' "Understanding the Blogosphere" survey, nearly five percent of blog readers use feed aggregation software and more than six percent use a feed aggregating Web site to monitor RSS feeds from blogs.
"Frustrated by the incessant e-mail bouncebacks from ISPs? and yearning to send giant audio/video pitches over the Web unencumbered, some direct marketers are turning to RSS, or really simple syndication, to get all of their messages — and all of their message — to target markets headache-free."
"RSS is disrupting a lot of the ways communication is flowing at the moment. If the trend continues, it will become part and parcel of everybody's workday, in the same way that e-mail had an affect in the past. RSS doesn't replace e-mail. RSS is maybe the way the web meant to be. But from a consumption perspective, it won't be a mass-market play for another year or two."