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IBM: Media and entertainment 2010 Executive Strategy Report, by Saul J. Berman, March 20, 2004
- (PDF, 354 KB) Executive summary; (PDF, 515 KB) Complete report
Blogging - PR's True Claim to the Internet, Robb Hecht, SalesVantage.com, February 2003
The State of the News Media 2004, The Project for Excellence in Journalism, March 15, 2004
- The State of the News Media 2004 - Journalist Survey (also in PDF) The Project for Excellence in Journalism, May 24, 2004
We Media: How audiences are shaping the future of news and information (also in PDF) - Written by Shayne Bowman and Chris Willis, edited by J.D. Lasica, 2003

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