Guides

• (PDF, 16 pages) Beginner's Guide to Corporate Blogging - Fredrik Wackå, CorporateBlogging
• (PDF, 22 pages) Trust MEdia - The 1.0 Guide to the Blogosphere for Marketers & Company Stakeholders, Edelman & Inteliseek, April 4, 2005
• (PDF, 4 pages) The Blogosphere Survival Guide - Burson Marsteller, e-fluentials, January 27, 2005
• (PDF, 15 pages) Top 7 Tips To Write an Effective Business Blog - Debbie Weil, BlogWrite For CEOs, July, 2005

Reports

• Forrester Research: Blogging: Bubble Or Big Deal? When And How Businesses Should Use Blogs (free registration required), by Charlene Li, Josh Bernoff and Tenley McHarg, November 2004 (PDF; 18 pages)
  • Watch video | Listen to MP3 - Hear the analyst discuss this research with PowerPoint slides.

Make the business case

• Business Week: Blogs Will Change Your Business - Stephen Baker and Heather Green, May 2, 2005
• FORTUNE: Why There's No Escaping the Blog, David Kirkpatrick and Daniel Roth, FORTUNE - 10 Tech Trends, December 27, 2004

Articles

• Social Computing: Getting Ahead of the Blog, by Mike Gotta (META Group), ZDNet, April 20, 2004
• (PDF) Turning blogs into useful communications tools, by Elizabeth Albrycht, PRSA's Public Relations Tactics, March 2004
• What you need to have in order to be a successful corporate blogger, Heather Hamilton, August 4, 2004* (PDF)
• Weblogs are Redefining the Traditional P's of Marketing, Bill Flitter, Pheedo, May 26, 2004

RSS

• What Are Webfeeds (RSS), and Why Should You Care? - Amy Gahran, Contentious, October 10, 2003
• (PDF, 28 pages) The Business Case for RSS - Rok Hrastnik, Marketingstudies.net, April 18, 2005
• (PDF) Using RSS For Corporate Communications - Phil Gomes, April 2003

Presentations

• Introducing people to business blogging - slides from a talk presented by Adam Kalsey at an East Bay IT Group meeting, May 4, 2004 | Available as text-only, text-mostly and graphics.
• PR and Emerging Communication Channels, webminar organized by PRSA Tech on October 6, 2004
  • audio file | slides: Steve Rubel, Pamela Parker (PPT)