Show #640 - February 27, 2011

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• RSS feeds and direct MP3 download links in the podcast blog entry for this edition at the podcast blog: http://www.forimmediaterelease.biz/
• For show notes for editions 1 through 74 of For Immediate Release: The Hobson & Holtz Report, please visit the podcast blog: http://www.forimmediaterelease.biz/

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Content summary

FIR Interview with Pepsico's Sharon McIntosh is up; FIR Book Club held last Friday, recording coming; the winning entry for "a modern definition of Public Relations" expected this week says PRSA; News That Fits: it's about to become easier to edit Wikipedia entries, implications for PR professionals; Michael Netzley in Singapore reports on digital and mainstream media from China and Taiwan; Ragan promo; Altimeter makes the case for enterprise social media; listener comments; the Media Monitoring Minute with CustomScoop; Pinterest: the brand bubble, copyright dilemmas and more; Dan York reports with the smorgasbord edition on Pinterest, Mobile World Congress in Barcelona, and more; TemboSocial promo; the fine line between listening and reacting with examples from Kellogg's, United Airlines, Susan G. Komen for the Cure, and more; music from Asatron; and more.

Time Codes Here!

Thanks, volunteers...

Contributions and Comments from these Listeners

Steph Bridgeman
Andrea Vascellari
Bernie Goldbach
Michael Netzley
Dan York

Links at Delicious

• FIR #640 bookmarks on Delicious

Today's music: Edge Of The Night by Asatron. http://asatron.com/

Contributors to show notes for this show (add your name here)

• Neville Hobson