Show #552 - June 21, 2010

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• RSS feeds and direct MP3 download links in the podcast blog entry for this edition at the podcast blog: http://www.forimmediaterelease.biz/
• For show notes for editions 1 through 74 of For Immediate Release: The Hobson & Holtz Report, please visit the podcast blog: http://www.forimmediaterelease.biz/

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Content summary

FIR video interview and demo of IABC Discovery posted, plus another FIR Speakers & Speeches podcast from the Dell B2B event in London; listener comment and Friendfeed FIR Room round-up; 5 minutes on... Forrester's call for help with their enterprise social media survey, the social media era ends in 2012, an execution tweeted, ExxonMobil launches a corporate blog; News That Fits: Gatorade's social media mission control, Rolls-Royce communications director says "social media is a complete waste of time", Michael Netzley reports from Singapore, the Media Monitoring Minute from CustomScoop, David Phillips reports, social media and B2B, Dan York reports; news about next week's show; music from The Time Beings; and more.

Time Codes Here!

• 00:00 Intros
• 01:57 FIR video interview and demo of IABC Discovery posted, plus another FIR Speakers & Speeches podcast from the Dell B2B? event in London
• 06:35 listener comment
• 07:20 Friendfeed FIR Room round-up
• 08:47 5 minutes on...
  • 08:50 Release of Wordpress 3.0 and brief review
  • 11:48 Forrester's call for help with their enterprise social media survey
  • 13:52 the social media era ends in 2012
  • 16:57 an execution tweeted
  • 20:41 ExxonMobil? launches a corporate blog
• 25:55 News That Fits:
  • 26:34 Gatorade's social media mission control
• 33:48 Dan York reports
• 39:10 Rolls-Royce communications director says "social media is a complete waste of time"
• 49:05 the Media Monitoring Minute from CustomScoop?
• 50:24 David Phillips reports, social media and B2B?
• 58:02 Outtros
• 59:32 news about next week's show
• 60:20 music from The Time Beings - I'm Gone
• 63:07 ends

Contributions and Comments from these Listeners

Jonathan Mast
Michael Netzley
David Phillips
Dan York
Friendfeed FIR Room

Links

http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_video_interview_chris_hall_and_natasha_nicholson_demonstrate_discovery/
http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_speakers_speeches_mel_carson_at_dell_b2b_social_media_huddle/
http://blogs.forrester.com/sean_corcoran/10-06-16-help_us_benchmark_social_maturity
http://socialfresh.com/social-media-is-the-3rd-era-of-the-web/
http://news.bbc.co.uk/1/hi/world/us_and_canada/10348685.stm
http://twitter.com/MarkShurtleff/status/16449776765
http://pr.typepad.com/pr_communications/2010/06/oil-company-exxonmobil-launches-a-corporate-blog.html
http://www.exxonmobilperspectives.com/
http://twitter.com/exxonmobil/
http://mashable.com/2010/06/15/gatorade-social-media-mission-control/
http://blog.escherman.com/2010/06/06/rolls-royce-corporate-comms-director-“social-media-is-a-complete-waste-of-time”/
http://www.corpcommsmagazine.co.uk/features/900-precise-exchange
http://www.toprankblog.com/2010/06/b2b-marketing-social-media-blogs/
http://www.emarketer.com/Article.aspx?R=1007752
Today's music: I'm Gone by The Time Beings. http://www.myspace.com/thetimebeings

Contributors to show notes for this show (add your name here)

• Neville Hobson