Show #535 - March 18, 2010

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• For show notes for editions 1 through 74 of For Immediate Release: The Hobson & Holtz Report, please visit the podcast blog: http://www.forimmediaterelease.biz/

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Content summary

Neville’s in Berlin (home of his birth); Voce Communications’s Doug Haslam fills in. Doug and Shel chat about the Pan Mass Challenge and baseball, including the Chicago Cubs’ attempts to finalize an advertising deal with Toyota. Dan York reports on Facebook’s introduction of a weekly update for fan page administrators. Media Monitoring Minute on Reuters’ social media policy. News That Fits: Another interview-style keynote at South by Southwest (SxSW?)—this one with Twitter’s Ev Williams—bombs, mommy bloggers unite in outrage over New York Times coverage of a mommy blogger conference that wasn’t so bad, a Wall Street Journal article questions the value of social media for small businesses, Eric Schwartzman reports from SxSW?, an Australian study finds 55% of news in newspapers comes from PR sources; music from Amelia White.

Time Codes Here!

Thanks, volunteers...

• 0:00 - Opening messages
• 1:16 - Opening Comments
  • Neville’s in Berlin (home of his birth)
  • Voce Communications’ Doug Haslam fills in.
  • Doug and Shel chat about the Pan Mass Challenge and baseball
• 9:05 - Chicago Cubs’ attempts to finalize an advertising deal with Toyota.
• 11:10 - Neville checks in via phone (from the back of a cab) in Berlin; his observation that organizations' issues with social media are related more to behaviors than to the tools
• 13:25 - Shel's response to Neville's comments
• 16:55 - Message from Ragan Communications
• 18:58 - Dan York reports on Facebook’s introduction of a weekly update for fan page administrators.
• 26:48 - Media Monitoring Minute on Reuters’ social media policy.
• 28:02 - News That Fits (intro)
  • 28:37 - Another interview-style keynote at South by Southwest(SxSW?)—this one with Twitter’s Ev Williams—bombs
  • 36:37 - Mommy bloggers unite in outrage over New York Times coverage of a mommy blogger conference that wasn’t so bad
  • 43:55 - A Wall Street Journal article questions the value of social media for small businesses
  • 48:04 - Eric Schwartzman reports from SxSW?
  • 52:18 - An Australian study finds 55% of news in newspapers comes from PR sources
• 54:35 - Listeners' Comments (intro)
  • 54:40 - Derek Ng; Robin Brown - blocking; Luis Fernando - Fraxion Payments
• 1:01:15 - Closing comments
• 1:01:35 - Closing messages
• 1:02:42 - Music from Amelia White - Motorcycle Dream
• 1:07:12 - End

Contributions and Comments from these Listeners

Dan York
Eric Schwartzman
Derek Ng
Robin Brown
Luis Fernando

Links

http://pmc.org/DH0159
http://blog.louisgray.com/2010/03/sxsw-keynote-with-ev-williams-you.html
http://blogs.hbr.org/haque/2010/03/twitter_sxsw_and_building_a_21.html#comments
http://squawk.blogs.starnewsonline.com/10377/mom-bloggers-upset-about-media-coverage/
http://www.nytimes.com/2010/03/14/fashion/14moms.html
http://www.thesitsgirls.com/2010/03/ny-times-article-about-mommy-bloggers/
http://www.facebook.com/group.php?gid=368728623289&ref=nf#!/group.php?v=wall&ref=nf&gid=368728623289
http://online.wsj.com/article/SB10001424052748703909804575123691040422082.html
http://www.abc.net.au/news/stories/2010/03/16/2847085.htm http://www.crikey.com.au/2010/03/15/over-half-your-news-is-spin/
http://post.ly/TJHE
http://myspace.com/ameliawhite \\

Contributors to show notes for this show (add your name here)

• Shel Holtz
• Debi Davis