Show #368 - August 4, 2008

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• RSS feeds and direct MP3 download links in the podcast blog entry for this edition at the podcast blog: http://www.forimmediaterelease.biz/
• For show notes for editions 1 through 74 of For Immediate Release: The Hobson & Holtz Report, please visit the podcast blog: http://www.forimmediaterelease.biz/

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Content summary

Shel's on the road; PR Week blog contest; Michael Netzley in Singapore discusses culture differences when making a promise; the Media Monitoring Minute with CustomScoop; News That Fits - ExxonMobil and Twitter: looks can be deceptive, lists of brands and media on Twitter, Sky News on Twitter with the Olympic Games, McKinsey survey on building the Web 2.0 Enterprise, a brand dilemma for Guinness, Microsoft instant messaging survey heavily misinterpreted, the Cadbury's Wispa comeback: why good PR is like a good referee; listener comment and FIR Friendfeed roundup; Crowd Surfing from David Brain; London Girl Geek Dinners' third anniversary; music from the Manic Street Preachers; and more.

Time Codes Here!

Thanks, volunteers...

Contributions and Comments from these Listeners

Michael Netzley
Rob Wolf
FIR Friendfeed community

Links

http://www.prweekus.com/Tenth-Anniversary/section/404/
http://www.prweekus.com/pages/section/477
http://www.prweekus.com/Blog-Competition-Logos/section/514/
http://edition.cnn.com/2008/TECH/07/30/olympics.internet.ap/index.html
http://mba.tuck.dartmouth.edu/pages/faculty/petia.petrova/Petrova%20Web%20site%20material/Consistency%20and%20Culture.pdf
http://www.chron.com/disp/story.mpl/headline/biz/5920836.html
http://www.twitter.com/ExxonMobilCorp
http://www.web-strategist.com/blog/2008/08/01/how-janet-fooled-the-twittersphere-shes-the-voice-of-exxon-mobil/
http://blog.holtz.com/index.php/weblog/comments/exxonmobil_situation_shows_brandjacking_is_for_real/
http://blog.fluentsimplicity.com/twitter-brand-index/
http://graphicdesignr.net/blog/2008/07/02/newspapers-that-twitter-june-numbers/
http://puffbox.com/2008/08/04/sky-news-group-tweeting-from-olympics/
http://news.sky.com/skynews/Home/World-News/Beijing-2008-Olympic-Twitter-Microblog-From-Sky-News-Team-At-The-Games/Article/200807415061688?lpos=World%2BNews_1&lid=ARTICLE_15061688_Beijing%2B2008%253A%2BOlympic%2BTwitter%2BMicroblog%2BFrom%2BSky%2BNews%2BTeam%2BAt%2BThe%2BGames
http://www.mckinseyquarterly.com/Building_the_Web_20_Enterprise_McKinsey_Global_Survey_2174_abstract
http://www.fastforwardblog.com/2008/08/01/mckinsey-web-20-enterprise-research-surprises/
http://www.nevillehobson.com/2008/08/01/a-brand-dilemma-for-guinness/
http://www.brandrepublic.com/News/836025/Diageo-demands-sexy-fake-Guinness-viral-pulled/
http://www.efluxmedia.com/news_Microsoft_Instant_Messaging_Study_Heavily_Misinterpreted_21440.html
http://news.bbc.co.uk/1/hi/technology/7539329.stm
http://www.lewis360.com/2008/08/why-good-pr-is.html
http://www.wispa.co.uk/
http://www.borkowski.co.uk/
http://friendfeed.com/rooms/fir
http://www.sixtysecondview.com/?p=734
http://www.crowdsurfing.net/
http://londongirlgeekdinners.co.uk/?p=76
Today's music: Autumn Song by Manic Street Preachers. http://www.manicstreetpreachers.com/

Contributors to show notes for this show (add your name here)

• Neville Hobson